Who Are We?

       The DelveUK is a trading style of Lead Spectrum Limited is a direct marketing company registered in England and Wales under company registration number 13143550 and ICO No. ZB291685 and operates in accordance with these laws.

Registered Office: Cedar House, Hazell Drive, Newport, Wales, NP10 8FY

We are a direct marketing company who conduct marketing survey by telephone and online for some of the UK’s leading company. We work with many of the UK’s leading brands to help them target their offers more precisely by collecting key purchasing information on their behalf.  Lead Spectrum provides such organisations with the key information they need in order to better target their products and services.

This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by Lead Spectrum, as well as data collected on our behalf for 3rd party marketing. If you have any requests concerning your personal information   or   any   queries   regarding   these   practices, please   contact   Compliance   Team   at Please note that all data thus captured will be used and held in accordance with the requirements of the Data Protection Act 2018.

How Do We Use Your Personal Information?

We may from time to time supply your information to third parties for marketing purposes. The main purposes to which your data are put are to allow third parties to provide you with information about goods and services which they think may be of interest to you and/or to maintain any existing relationship they may have with you.

Such information may be provided by marketing communications or advertising which is tailored to your interests. These questions will be on behalf of companies who we will name at the end of the call and who will only contact you if you consent.

Be assured that any such parties will only be allowed to use your data in accordance with The General Data Protection Regulation (GDPR 2018) and other applicable law relating to privacy. If you do not want to share your details, you can ask us to stop at any time now or in the future

Consent and Legitimate Interests

Your data must be processed by us using one of the valid legal bases defined by the Regulations. The two we use are:


In short this is where  you  consent  to  a  specific  organisation,  to  contact  you  by  a  communication channel  or  channels  which  you  have  agreed  to,  for  specific  reasons,  which  in  the  context  of  our processing will be for marketing purposes. When we ask for your consent for a specific organisation, we will do so by giving you the opportunity to tick a box online or answer a question on the phone. You can definitely withdraw your consent at any time and we will describe how on in this policy.

Legitimate Interest

Data may be processed in pursuance of legitimate interests. This includes using your data for postal and telephone marketing for ourselves or others but in either case communication will be in relation to product or services which we believe may be of interest to you based upon information which you have provided us.

It also includes process your data for ID protection and tracing purposes such as Credit Reference and Fraud Prevention. This in relation to appropriate agencies which we have listed below which could help protect your identity and prevent fraud.

As with all of your data you can also object to us processing your data in this way.

What Information Do We Collect?

We collect personal information about you that includes your name and contact information that you volunteer such as mobile number, telephone number, email address and postal address. In order to process your interest, we may need to collect your date of birth, about your preferences likes and dislike. We never collect credit card details, bank account number and any other sensitive information life medical history, political or religious beliefs.

We may monitor or record  your  Calls,  Emails, SMS or other communications but  we  will  do  so  in accordance with data protection legislation and other applicable law. Monitoring or recording will always be for business purposes,  such  as  for  quality  control  and  training  (e.g.  where you  call  our compliance or customer service department), to prevent unauthorised use of our telecommunication systems  and  Sites,  to  ensure  effective  systems  operation,  to  meet  any  legal  obligation  and/or  to prevent or detect crime.

Who Do We Share Your Information With?

Marketing Service Providers are companies who collect data from Data Controllers, such as ourselves, and help their clients tailor products and services which best suit your needs. They may also use your data for fraud prevention. The Marketing Services Providers we work with are strictly limited to only those organisations we have completed checks on and who will process your data in strict compliance with all laws, regulations, and guidance with regard to Data Protection. We will share your data under strict license terms with the Marketing Services Providers, who like us, will use it to create products and services to  help  organisations  better  understand  the  likely  characteristics  of  their customers;  communicate with  them  more  effectively;  and  find others  like  them  across a  range  of marketing channels.

Lead Spectrum Limited  is  registered  as  a  Data  Controller  with  the  Information  Commissioner, ensuring  that  your  information  will  always  be  safeguarded  through  our  adherence  to  the   Data Protection Act 2018 (collectively, ” The Data Protection Legislation), General Data Protection Regulation (EU Regulation 2016/679) (“the GDPR) and the Privacy and Electronic Communications Regulations (2003). We ensure that the information you provide to us is safe and only used for the purposes stated in the opt-in statement provided to you at the time. The information is collected in accordance with this Privacy Policy.

  1. Business Sectors

When you consent to us disclosing your personal information, those third parties who would wish to send you marketing communications or to advertise to you will fall into the following categories:




Online Retail, General Stores, Automotive (Including Dealerships & Accessories), Property, Home Furnishings, Home Improvement, Fashion and Clothing, Telecom, Utilities, Home Services, Nicotine and Smoking Alternative.


Pension, Loans, Credit Card, Mortgages, Investments and Savings


Home, Car, Pet, Travel, Personal and Other Insurances


Holiday, Flights, Hotels and Travel Bookings


Health and Well Being, Fitness, Charities, Media and Publishing Companies, Leisure, Gaming, Legal Services, Educational Institutions.

2.Marketing Agency

Please  note  that  your  information  may  be  used  to  send  you  details  of  those  products  or services that we offer that we have identified as likely to be of interest to you. This will be in accordance with the preferences that you indicated when you contacted us by email or called us on the contact  number provided. If at any  point you would like to opt-out of receiving communications from us or would like to change the channels (such as email or post) that we use to contact you, please contact our Compliance Team at You can also write to: Compliance Team, Lead Spectrum Limited, Cedar House, Hazell Drive, Newport, Wales, NP10 8FY.

3.Others Agency

Where permitted by data protection and privacy law, we may also disclose information about you

(including electronic identifiers such as IP addresses) and/or access your information:

  • If required or permitted to do so by law.
  • If required to do so by any court, the Ministry  of  Justice,  the  Competition  and  Markets Authority or any   other applicable regulatory, compliance, Governmental or law enforcement agency.
  • If necessary, in connection with legal proceedings or potential legal proceedings; and/or
  • In connection with the sale or potential sale of all or part of our business.

If we reasonably believe false or inaccurate information has been provided and fraud is suspected, details may be passed to fraud prevention agencies to prevent fraud and money laundering.

4.Marketing Service Providers

The Marketing Services Providers we work with include:

  • Lead 365 Ltd –
  • Secure Funeral Solutions Ltd –
  • Vodafone –
  • O2 –
  • PMDSC –
  • Octopus Energy –
  • ESB Energy –
  • Bulb Energy –
  • Ovo Energy –
  • Hutchinson 3G UK Ltd –
  • Perfect Ingenuity –
  • Stubben Edge –
  • Switch Experts –
  • Homeshield Direct –
  • Whitegold Media –
  • Straightforward Media –
  • Axowa –
  • Ready For Retirement –
  • BTG Home Solutions –
  • Sure Cover Group –
  • Virgin Media :
  • Utilita :
  • British Gas :
  • EDF Energy :
  • Shell Energy :
  • Utility Warehouse :
  • Scottish Power Energy :
  • PDV Ltd. whose clients include Consumer Lifestyles™ who’s privacy policy can be found at
  • Captivate+ :

How Long Will We Retain Your Information For?

The  Act  does  not  set  out  any  specific  minimum  or  maximum  periods  for  retaining  personal  data. However, we will keep the personal data as long as it is necessary or as long as you want us to keep. If    you    require    further    information    on    our    data    retention  policies, please    email: at

Where We Store Your Personal Data?

The data that we collect from you is stored at a secure destination in the UK and is processed by our staff or staff working for one of our partner suppliers. All information you provide to us is stored on secure servers. By submitting your personal data, you agree to the storing, processing and transfer of the data in accordance with this privacy policy. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Your Rights and Responsibilities

You have certain rights under data protection legislation. For example,

  • Right to be informed: Individual have the right to know what we are going to do with their data.
  • Right of Access: Individual have the right to contact us to request details of the information we have about you.
  • Right of Amendment: Individual have the right to ask us to rectify their information.
  • Right to be Forgotten: Individuals  have  the  right  to  request  that  companies  remove  their personal information from corporate databases in a timely fashion.
  • Right to Restrict Processing: Individuals  have  the  right  to  be  notified  of  any  processing activities involving their personal data, have access to the information being processed, and they also have the right to object to processing at any time.
  • Right to  Portability:  Individuals  have  the  right  to  demand  a  copy  of  their  private  data maintained by a company.
  • Right to Object: Individual have the right to file a complaint with the data processing authority in your local country.

If you any questions or comments about your right, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please contact:

The Data Protection Officer;

Lead Spectrum Limited;

Cedar House, Hazell Drive, Newport, Wales, NP10 8FY

Opting Out Later

Once you have given your consent, you can however still control whether you continue to receive communications from such third parties. The method of control depends on the channel of communication:

1.Telephone Calls

To withdraw your consent for live or automated calls from anyone you can add your

name to the Telephone Preference Service which is maintained at

You can also opt out at any time from communications via any of the methods described by e-mailing us at Please note that such opt-out will only apply to communications from those third parties with whom we have a business relationship. If you opt out this way, you may still receive communications from third parties with whom we have no relationship.


You can also withdraw your consent for postal marketing from anyone by adding your details to the Mailing Preference Service. For more details please go to

3.E-mail or SMS

You can unsubscribe from receiving e-mail or SMS marketing communications from any individual third party by using the instructions in any email communication such third party sends you (usually an ‘unsubscribe’ or ‘STOP’ link).

Combining Data

The information you give us may be combined with other information about you that is obtained from other sources. The combination is usually undertaken with a view to enhancing an existing database with more information. For example:

If you are already a customer of a third party, that third party might wish to add an e-mail address you give us to the customer records that it holds about you and use that email address to maintain their relationship with you and/or to offer you goods and services that are similar to those you have previously purchased.

The data you provide here may be combined with data you have provided elsewhere to verify your identity or validate the information you have provided (for example in the context of a third party’s anti-fraud measures.

If you have given any third parties permission to share your information, or if you sign in through a social medium, those third parties may be able to find and use information about you so that, in order to speed up the registration process or offer you tailored advertising, you don’t have to provide the information directly to us. The information we obtain will be used in accordance with the other parts of this privacy policy.

The consent you provided for any information you have previously shared with us or any third parties will be renewed at the time you give your consent for any new information sharing unless you indicate otherwise by contacting us, by e-mailing us at

Cookies Policy

When   visiting,   some   information   is   collected   automatically   using cookies. Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to allow sites to do things like provide personalised content and remember specific log-in details and settings. Cookies are used to make websites work, or work more efficiently, as well as to provide information to the owners of the site and so they can analyse how the website is being used.

Cookies can be temporary or permanent. Most cookies are deleted as soon as you close your browser or mobile application – these are known as session cookies. Others, known as persistent cookies, are stored on your computer or device either until you delete them, or they expire.

The table below explains the cookies we use and why




Google Analytics


Used to identify unique visitors to

Google Analytics

Utmb , Utmc

Used to determine the visitor session

Google Analytics


Used to determine the visitor navigation on

Google AdWords


This places a cookie on your computer when you click on an advert. This cookie is used on our ‘results page’ for the purpose of tracking successful conversions for

 Profiling and Automated decision-making.

Profiling and automated decision-making (or ADM) are two areas of the GDPR that have caused a fair degree  of confusion  for  businesses, often with  perceived negativity  and  assumptions  that the law significantly restricts most forms of computer-led analysis of data subjects and their activities. Not necessarily so.

A  decision  based  solely  on automated processing  is a  decision with no  human involvement in  the decision process. The guidelines warn that involving a human in the process to circumvent the rules on solely automated decision making would not work, as the human involvement must be meaningful and  not  just  a  token  gesture.  The  individual  needs  to  have  the  authority  to  change  the  decision considering all the information available.

We do not practice Profiling and Automated decision-making in our organization.


We want to give you the best possible service. However, if at any point you become unhappy with the service we  have  provided  to  you  or  you  have  any  other  concerns,  then  you  should  inform  us immediately so that we can do our best to resolve the problem for you. Please see our “Complaints” page on

For further information please write to:

The Data Protection Officer

Lead Spectrum Limited

Cedar House, Hazell Drive, Newport , Wales, NP10 8FY


 If you are unhappy with our response to your complaint you have the right to escalate the matter to ICO whose contact details are as follows:

The Information Commissioner’s Office

Wycliffe House

Water Lane, Wilmslow



Telephone: 0303 123 1113   

Our ICO reference number is ZB291685.

Contact Us

If you have any questions, comments or concerns arising from the website, the privacy policy or any other relevant terms and conditions, policies and notices or the way in which we are handling your personal information please contact us.

Lead Spectrum Limited reserves the right to change this Privacy Policy from time to time and without notice.  An  up  to  date  version  of  this  Privacy  Policy  is  available  on  the  Lead Spectrum website.  Last Updated : 29-01-2024.